Leverage the intelligence of a digital core to create products and services tailored to the ever-changing consumer demands

“With the real-time insights provided by SAP S/4HANA, we’re able to react quickly to identify and resolve any issues in our supply chain, helping ensure that our products reach customers in optimal condition.”

~Pravin ChineSAP ERP Head, Everest Spices

“With Next-Generation Support, including the Expert Chat and Schedule an Expert services, SAP helped us enhance operations and encourage steady adoption of SAP S/4HANA for maximum value. And SAP Enterprise Support services helped us optimize business processes at every level to work more productively.”

~R RamasubramaniamHead of IT, TTK Prestige Limited

“SAP S/4HANA has helped Jyothy Labs establish a digital core around which it can innovate and continue to digitally transform its business.”

~Ravi RazdanHead – Systems & HR, Jyothy Laboratories Ltd.

As one of the world’s largest growing electronics markets, and second largest smartphone market, the Indian consumer products (CP) industry is fast being recognized by global corporations as a major hub for future growth. What’s more, digitization and the rising influence of social media has increased the purchasing power of the average Indian consumer.

How can you prepare your business to address the changing needs of these new-age consumers and still stay ahead in a competitive market? By placing intelligent technologies like Artificial Intelligence (AI) and Machine learning (ML) at the heart of your consumer products business to better anticipate consumer demands and shopping patterns. Address tomorrow’s challenges, today, and move from carts to hearts by adopting an intelligent, digital core, with SAP S/4HANA.

Improve product delivery commitment, forecast shipment with greater accuracy, reduce turn-around time

Find new ways to earn revenue and maximize profits through monetization of data and innovative partnerships

Create an end-to-end (E2E) supply chain planning and execution scenario that enables efficient order fulfillment and delivery

Create an E2E R&D process for design and hand over to enable production of personalized products at similar cost and lead time as for off-the-shelf products

Kickstart your journey to the intelligent enterprise with a complimentary copy of your Consumer Products industry roadmap. And register for an upcoming SAP Discover Webinar.

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Attain operational excellence with intelligent ERP

Discover how intelligent ERP from SAP can help you compete in the new digital economy by streamlining core business processes.

Ananda Dairy which is using SAP S/4HANA for their daily operations

Ananda Dairy is able to achieve its vision of annual growth by 30%, with a process that benefits farmers and consumers equally. It connect all processes starting from the farmer to the consumer—end-to-end. SAP HANA allows it gauge demand, consolidate it and accordingly organize the transport of the product to retail outlets.

The Intelligent Enterprise for the Consumer Products Industry

Learn about the intelligent technologies that can help consumer products companies achieve their industry vision. Find out how these companies can enable new business models, deliver personalized outcomes, and compete as an ecosystem by becoming intelligent enterprises.

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