This Cookie Statement was updated on 29-Jan-2025.
This Cookie Statement describes how SAP (hereinafter also “We,” “Our”) uses cookies and similar technologies to collect and store information when you visit https://sapforgrowth.com/skillsuniversity/. SAP’s Privacy Statement applies in addition to this Cookie Statement. SAP’s Privacy Statement informs you about the way SAP uses, stores, and protects personal data collected. It also informs you of your data protection rights and how to exercise them. We recommend that you read SAP’s Privacy Statement: https://sapforgrowth.com/skillsuniversity/privacy.
Cookies are small files placed on your device (computer, tablet, or smartphone). When you access a website, a cookie is placed on your device, and it will send information to the party that placed the cookie.
There are other technologies performing a similar function like cookies. These include, inter alia, web beacons, clear GIFs, and social plug-ins. These are often used in conjunction with cookies to help a website owner understand its users better.
SAP’s websites contain first-party Cookies. First-party cookies are cookies that are specific to the website that created them. These cookies enable SAP to operate an efficient service and track patterns of user behavior on SAP’s website.
The difference between a first-party cookie and a third-party cookie relates to who places the cookie on your device. SAP sometimes allows third parties to place cookies on your device. Third-party cookies are placed on your device by a third party (i.e., not by SAP). While SAP allows third parties to access SAP’s website to place a third-party cookie on your device, SAP does not retain control over the information supplied by the cookies, nor does SAP retain access to this information. This information is controlled wholly by that third party according to the respective privacy policy of the third party. For more information about these cookies, please click the “Cookie Preferences” link in the footer of the webpage.
In the United States, SAP routinely works with third-party analytics and digital marketing providers who facilitate and support SAP (and partner) marketing activities, including targeted communications. These activities may involve the sharing of limited personal information (personal identifiers and contact information, your interests and interactions with SAP, and professional/employment information) for those specific business purposes. In addition to the above, SAP may also share your personal data with other third parties or for other business purposes, with your explicit consent. SAP endeavors to recognize common opt-out preference signals at a browser level and frictionlessly exclude you from marketing cookies and associated tracking.
SAP wants you to be in a position to make an informed decision for or against the use of cookies that are not strictly necessary for technical features on https://sapforgrowth.com/skillsuniversity. If you elect to reject cookies used for advertising, you will be shown advertising that is less targeted to your interests. This will still allow you to use all of the functionality of https://sapforgrowth.com/skillsuniversity/.
When tracking and evaluating the usage behavior of users of the Web Presence by means of cookies or similar technologies includes the processing of your personal data, SAP conducts the processing based on the following legal permissions:
GDPR Article 6.I (a) if it is necessary that We ask you for your consent to process your personal data,
GDPR Article 6.I (b) if necessary to fulfill (pre-)contractual obligations with you,
GDPR Article 6.I (f) if necessary to fulfill (pre-)contractual obligations with the company or other legal body you represent as a customer contact (legitimate interest to efficiently perform or manage SAP’s business operations),
Or equivalent legal permissions under other relevant national laws, when applicable.
SAP differentiates between Required Cookies, which are absolutely necessary to enable technical core functionalities, Functional Cookies, which allow SAP to analyze site usage, and Advertising Cookies, which are used to serve ads relevant to your interests.
Required Cookies
| Name | Purpose | Lifespan |
|---|---|---|
| Google Ads |
|
It can last up to 2 years. |
| Google Analytics |
|
It can last for 3 months. |
SAP provides you with the option to adjust your preferences for Functional and Advertising Cookies when such cookies are placed on your device. In such a case, you can access preferences at any time by clicking on the “Cookie Preferences” link in the footer of the Web Presence https://sapforgrowth.com/skillsuniversity/.
You can also block and delete cookies by changing your browser settings. To manage cookies using your browser settings, most browsers allow you to refuse or accept all cookies or only accept certain types of cookies. The process for managing and deleting cookies can be found in the help function integrated into your browser. If you wish to limit the use of cookies, you may not be able to use all the interactive functions.
When SAP sends you newsletters or other email communications, SAP uses web beacons (a small .gif image) to determine a user's ability to receive emails in an HTML format. A web beacon is activated when an HTML email is opened. This capability enables SAP to track the aggregate number of emails opened and which individuals interacted with the provided content.
Each browser provides users or their admins with functionalities in their respective technical settings that can be used to prevent the automated download of images, pixels, beacons, or other tracking technologies. If you wish to prevent your browser from communicating directly with the sender of an email, you can set your browser to do so.